← PhotoCASE STUDY 08
Joanna
Misseli
Editorial lookbook for Joanna Misseli's Spring/Summer collection — a clean, bright aesthetic with an emphasis on texture and color.
Client
Joanna Misseli
Date
2024
Role
Art Direction, Photography, Post-production
Deliverables
Lookbook (32 pages), Social cutdowns (9:16 · 1:1), E-shop product shots
[ ORISMOS · 2024 ]
01. Challenge
Translating the feel of a fashion collection into a visual identity that works both in print and on social.
02. Approach
We built a natural-light set, worked with movement-driven poses, and crafted a color grade that keeps skin tones true.
03. Outcome
A complete lookbook and social cutdowns used across campaign and e-shop.